As we put the final touches to the revamped and redesigned Gluto.com, our heads continue to shake in disbelief about the lackluster, mundane and untrustworthy lottery service websites that exist today.

Time for change

For research purposes, we signed up to a number of the more well known lottery services, which offer EuroMillions syndicates, in order to benchmark our own service and see what customers were experiencing. My own personal experience can only be described as that of cattle and herd – in other words, I was treated as a number and bombarded with generic information, none of which was relevant to me. It wasn’t fun or interactive at all, and thus it comes as no surprise that I didn’t win even 1 euro.

These websites seem to have been developed in order to make a quick ‘buck’ and leave the customer hanging. Email responses to queries never came, while updates of how my syndicates were performing were confusing. Lets be honest, the service that they intend to offer, similar to Gluto.com, is appealing and in demand from today’s lottery players – however, they aren’t practicing what they preach. Unfortunately, whereas Gluto.com intends to revitalize the sector, the sad truth is that they (the cowboys) are the mass, thus customers continue to be disappointed and the reputation of online lottery services has been tarnished.

This blog entry isn’t meant to become a bashing exercise against these ‘cowboy’ run websites. Rather, it is a chance for Gluto.com to express where we feel changes are necessary, and what we have focused on to ensure that fun, quality and superior customer service is restored to the lottery service market.

1.  Customer Service

Yep, that ambiguous term that is flashed around more than customers care to hear. Yet, this is incredibly important. Gluto.com is built around being able to deliver a personalized lottery experience, where we respond to enquiries within 24 hours, provide concise and relevant information, all of which is made available on an easy to use and interactive website. Ironic as it may be, but we have to thank all those poor quality competitors with disgraceful customer service, as they have demonstrated to us how a lottery service shouldn’t be!

2.  Quality

From the design of the website to the corporate identity, the software and security implemented, to the team that has been built to ensure a superior service offering, quality is found at every level at Gluto.com. International designers were brought in at an early stage to help create the site, in order to reflect the Gluto.com brand values.  Leading technology specialist Magic Mo has developed a system ensuring usability and interactivity. The list goes on. In other words, not only is the evidence visual when comparing Gluto.com to the others, but the quality of the service runs far deeper. The second rate, redundant and broken down alternatives should take a leaf from our book.

3.  Fun

Fun and excitement is the best way to describe the EuroMillions lottery. Jackpots reaching well over 15 million Euro provides us all with potential to win life changing prizes every week. Gluto.com mirrors the EuroMillions in that the site brings back the fun and excitement to online lottery services.  With the likes of the Lotto Insights helping you get nearer to that huge jackpot, while by having your friends join gives you the chance to win even more cash prizes, Gluto.com will not only guarantee customer satisfaction, but will keep you on the edge of your seat each week. That’s what an online lottery service should do.

A breath of freash air is what Gluto.com offers today’s lottery players and how the cowboys from the past will be put to rest.